Ferrari Life Forum banner

1 - 17 of 17 Posts

·
Registered
Joined
·
13 Posts
Discussion Starter #1
Looks like GM will be running Ferrari very very soon. What are your thoughts on this?
 

·
Registered
Joined
·
66 Posts
In my opinion, this is not as bad a thing as most people forsee it to be. Take Audi buying Lamborghini for example. It is hard to argue that Audi has not done an excellent job with the ownership of Lamborghini. And most purist's reservations before Audi's buyout of Lambo have yet to become reality.

The quality of the Gallardo is world's apart from the Diablo. The service is better, and the dealership network has improved since Audi has bought Lambo.

Will these things translate to Ferrari if GM buys Fiat? Who knows. But I will say that you cannot judge GM based on their bread and butter products like Chevys and Buicks. GM is a business in business to make money. They are smart enough not to dumb the Ferrari brand down.

I think the real benefit to Fiat/Ferrari will be GM's management. I hope they will leave the engineering and styling to the Ferrari engineers, but make the company more Financially healthy. Also, things like availability and service may be improved with a GM takeover, something that Ferrari has had problems with.

I highly doubt we'll ever see a 50,000 dollar Ferrari if GM buys Fiat. Ferrari will still be a premeire mark, reserved for the elite and wealthy. Let's hope so at least.
 

·
Registered
Joined
·
1,684 Posts
You've got your facts wrong mate. The only Ferrari that GM will ever own will be FIAT.

GM is in legal bind with FIAT Auto, which does not own Ferrari.

Ferrari is owned by FIAT Spa, the holding company of the FIAT conglomorate, Mediobanc and Pierro Ferrari. FIAT Auto owns zero Ferrari stock.
 

·
Administrator
Joined
·
15,140 Posts
Stradale said:
You've got your facts wrong mate. The only Ferrari that GM will ever own will be FIAT.

GM is in legal bind with FIAT Auto, which does not own Ferrari.

Ferrari is owned by FIAT Spa, the holding company of the FIAT conglomorate, Mediobanc and Pierro Ferrari. FIAT Auto owns zero Ferrari stock.
Any idea if Fiat SpA is still considering floating part of Ferrari ?
 

·
Registered
Joined
·
1,684 Posts
Boxer42 said:
Stradale said:
You've got your facts wrong mate. The only Ferrari that GM will ever own will be FIAT.

GM is in legal bind with FIAT Auto, which does not own Ferrari.

Ferrari is owned by FIAT Spa, the holding company of the FIAT conglomorate, Mediobanc and Pierro Ferrari. FIAT Auto owns zero Ferrari stock.
Any idea if Fiat SpA is still considering floating part of Ferrari ?
FIAT Spa had the option to buy back the 42% shares that it sold to Mediobanc last July but there were no news whether that happened or not. The float will go ahead at sometime in the future but I think the loss of the Ferrari-Maserati group for the year 2003/2004 must have hampered the plans. But the Quatroporte is selling very well and this should reflect on the 2004/2005 results. Perhaps then FIAT Spa will decide. It makes a lot of difference to the market is the company is doing well or not when it floats the shares.
 

·
Registered
Joined
·
60 Posts
Lsportline43 said:
Stradale said:
ferrari355fi said:
Stradale, does that mean GM won't be owning ferrari?
They never will! :)
Thank goodness... Last thing anyone needs is a Ferrari with Corporate America's Engineering.
Agreed.
Luca's scheme is to take Ferrari, Maserati and Alfa Romeo out of the deal with GM (if any). They will form an italian sport brand in the field of commercial cars.
 

·
Registered
Joined
·
194 Posts
Not sure what the rationale for taking Ferrari public would be.
Financial performance is pretty awful with a rather grim prospect until the US$ appreciates significantly again.
Assuming that would manage to clinch a good valuation, what would Ferrari do with the capital ? I've never understood this company which does not have an understandable growth strategy.
An Alfa-Maserati-Ferrari sports car conglomerate could theoretically use Ferrari as a niche flagship, but has the model not failed miserably with Fiat Auto as sponsor of the Scuderia ?

Can't comment much on the commercial success of Maserati, or lack thereof, except that I am ... skeptical.
 

·
Registered
Joined
·
5,082 Posts
actually the lack of succes with maserati isn't that huge anymore, it looks like they will make profit, the Quattroporte is selling very good
 

·
Registered
Joined
·
60 Posts
Dj Dirk said:
actually the lack of succes with maserati isn't that huge anymore, it looks like they will make profit, the Quattroporte is selling very good
As well as already done for the design improvment, I believe that a big effort will be undertaken to cover the Maserati lack of success too. Great drivers, Mikka Salo included, have been engaged for the MC12 and 2005 could see Maserati winning again. :D
 

·
Registered
Joined
·
5,082 Posts
Maserati already won a race at Oschersleben & Zhuhai
and not only Salo, but also Herbert, Bertolino & de Simone
i saw the race at Oschersleben and Salo was like, oh the car isnt at full potential yet
 
1 - 17 of 17 Posts
Top