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Discussion Starter #1
Hopefully, this will conjur up some brain stirring thoughts.

What is the single most important element of Ferrari's success:

Was it Enzo himself? The race teams success? The Boxer engine? Choosing the prancing horse? Marketing? or the ability of us average men and women to wok hard and afford what many of our parents couldn't?

What drives us to want to drive Ferrari's?
 

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Very simple - the outstanding motor sport success in the '60ies.

You could buy a Ferrari road car, drive it to the track, win the race, and drive it back home. The Formula 1 was also important, but I believe it was the success of the 250GTO, 250 GT SWB and so on that really cemented the Ferrari myth. That is why these cars demand such astronomical figures. Later, racing became to specialised for a regular roadcar to be viewed as a winning racecar, but Ferrari still draws on that analogy. Read any Ferrari review, even of modern ones, and there is always a sentence that links the experience of driving a Ferrari to track racing.

I do think that the last decade has done much to revive that idea - for a while Ferrari was really in the doldrums in F1 and that didn't do them any good. But even then, the legend would still be alive today. We would just say: "well, they're not a shadow of their former self, but boy were they special back in the day".

Very much like the Alfa's, Bugattis and Maseratis of the 1930ies.

The marketing division cannot build the legend of Ferrari - all they can do is emphasise what has been achieved.


Onno



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First and foremost is the price tag. If any body can have it, we don't want it. So write down another zero at that price tag boy...
 

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I'm with JazzyO. The ethos that drives sales is built on the back of the enormous success Ferrari had on the track in the 50's and 60's. The myth and legend that has been built into the brand values of the Prancing Horse all goes back winning races.

Enzo may have been a genius but he certainly was not a master marketer or salesman.
 

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Very simple - the outstanding motor sport success in the '60ies.

You could buy a Ferrari road car, drive it to the track, win the race, and drive it back home. The Formula 1 was also important, but I believe it was the success of the 250GTO, 250 GT SWB and so on that really cemented the Ferrari myth. That is why these cars demand such astronomical figures. Later, racing became to specialised for a regular roadcar to be viewed as a winning racecar, but Ferrari still draws on that analogy. Read any Ferrari review, even of modern ones, and there is always a sentence that links the experience of driving a Ferrari to track racing.

I do think that the last decade has done much to revive that idea - for a while Ferrari was really in the doldrums in F1 and that didn't do them any good. But even then, the legend would still be alive today. We would just say: "well, they're not a shadow of their former self, but boy were they special back in the day".

Very much like the Alfa's, Bugattis and Maseratis of the 1930ies.

The marketing division cannot build the legend of Ferrari - all they can do is emphasise what has been achieved.


Onno
Well said Onno well said have you ever think about changing your job to F-1 commentary i tell you man Murray Walker in a making haha. just joking mate
Cheers
D
 

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Discussion Starter #10
When Enzo founded Ferrari's racing team was he at Maslow's Need for Esteem Level, or Self Actualisation.

I think the latter, but then the others followed suit, such as Boxer stated above, and as such were only at the Esteem level.

Are we, as Ferrari owners trapped in the esteem bracket, or is it that we have finally found what we were born to do - Drive

and Drive.........
 

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Discussion Starter #14 (Edited)
Now there's a novel thought....

A Ford F50, F40, Enzo.

Instead of a 612 Scaglietti, it could have been a 612 Henry....

Just not the same is it. Just as well Fiat came to the rescue and kept it Italian.
 

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Now there's a nevel thought....

A Ford F50, F40, Enzo.

Instead of a 612 Scaglietti, it could have been a 612 Henry....

Just not the same is it. Just as well Fiat came to the rescue and kept it Italian.
Not necessarily. Look at Lambo anf Bugatti, they are doing stronger and faster than ever now that they'v gained german touch.
Ford has greatly increased the build quality of his British supercars, Jaguar and Aston Martin...if only he could disguise some of the Mondeo parts being used...
But yes, Fiat and Ferrari are made for each other.
 

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True, but Ferrari also was effectively bust. That is why he had to sell out to Fiat (after almost selling out to Henry Ford II).
And that is how the GT40 was born, because Ford was not amused by Enzo pulling out of the deal the last moment. The GT40 then humiliated the Ferrari's for the next 3 or 4 years at Le Mans. As said, a lot of history which made Ferrari a legend. And the marketing of the last years to keep the sales going.
 

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I missed the F1 glory days of the 60's as Im a child of the 70's. Im not sure what got me into Ferrari to be honest. As a kid I remember seeing them driving down the road and standing in awe. I guess in my mind I always knew I would own one, as it never occured to me that I would never own one. Anyway I think it was the shape of the cars, and the fact that they were the best at what they did. When you think sports cars, Ferrari always came into my head first. It was the benchmark.

I remember Miami Vice, and Magnum. It all added to the appeal. I liked Porsche but while seeing one as a kid made me smile, a Ferrari made me grin like a bafoon! It was all sealed back in 1989 though when I walked into a Ferrari showroom (aged 14) and told them my dad wanted a 412i. Most people would have said Testarossa but I thought a 412 is more believable, and I wont be doubted. My trick worked because the salesman offered to have me hang around to see a new F40 being offloaded that evening. Sadly I had to get back home so didnt see the F40.

But it was enough. That was a long time ago and now Im on #3.
 

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Now there's a novel thought....

A Ford F50, F40, Enzo.

Instead of a 612 Scaglietti, it could have been a 612 Henry....

Just not the same is it. Just as well Fiat came to the rescue and kept it Italian.
Along the same line, I guess we would have had the 288 GTO, F40, F50 and Edsel.......just does not generate the same image as an Enzo.
 

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The GT40 then humiliated the Ferrari's for the next 3 or 4 years at Le Mans.
Yes, but Ferrari had it's fair share of success nonetheless during those years competing against GT40's. The P3 was a better allround car and humiliated Ford at Daytona in 1967. The GT40, however, was designed for LeMans and returned the favour a couple of months later. The suggestion is often made that the GT40 was untouchable, but this is far from the truth.


Onno



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