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Discussion Starter #1
Indian industrial giant Tata (owners of Jaguar/Land Rover) have announced they will be sponsoring Ferrari's F1 team in 2009. Considering that 2010 will be the year when F1 goes to Delhi it is probably a good move for both companies as it will increase awareness of Ferrari in South Asia and open new doors for merchandising.
However, having visited India many times and seen the poor quality vehicles Tata put on the roads it does look as though they are a complete contrast to Ferrari who are at the cutting edge of high performance technology and exclusivity. Money is obviously more important than reputation. But then again, Ferrari have been sponsored by FIAT for years and they are probably the Italian equivalent of Tata.
 

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Indian industrial giant Tata (owners of Jaguar/Land Rover) have announced they will be sponsoring Ferrari's F1 team in 2009. Considering that 2010 will be the year when F1 goes to Delhi it is probably a good move for both companies as it will increase awareness of Ferrari in South Asia and open new doors for merchandising.
However, having visited India many times and seen the poor quality vehicles Tata put on the roads it does look as though they are a complete contrast to Ferrari who are at the cutting edge of high performance technology and exclusivity. Money is obviously more important than reputation. But then again, Ferrari have been sponsored by FIAT for years and they are probably the Italian equivalent of Tata.
I suspect that strong ties are being made between Fiat and Tata and this to be the reason for Tata's sponsoring of Ferrari. Marchione, Fiats CEO experessed a couple of days ago that he beliefs that Fiat will not survive independent as in tommorrows auto industry a survivor will need an yearly car output of at least 6 Mio. cars. It would make sense for Fiat and also secure Ferrari's financial future (in the way that they stay kind of independent withiin the Fiat conglomerate)
 

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Discussion Starter #5
Seems strange that TaTa have asked the British Government to give them money to save jobs in the UK. This is because of them struggling. For our UK readers this was discussed on to days Jeromy Vine radio 2 show.
Chaz, RADIO 2, you are showing your age.
Does seem odd that they can find the millions to sponsor F1 but don't want to support the brands they bought a few months ago. As a British tax payer, I say fine, give Jag/LR the money, but we want ownership of it again, otherwise Tata can go and screw themselves
 

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Discussion Starter #6
I suspect that strong ties are being made between Fiat and Tata and this to be the reason for Tata's sponsoring of Ferrari. Marchione, Fiats CEO experessed a couple of days ago that he beliefs that Fiat will not survive independent as in tommorrows auto industry a survivor will need an yearly car output of at least 6 Mio. cars. It would make sense for Fiat and also secure Ferrari's financial future (in the way that they stay kind of independent withiin the Fiat conglomerate)
That would make sense. In the past when emerging markets have invested into auto factories, they have always bought in old Fiat designs. I'm not sure which is worse, the current Tata range which dates back to the 1750's ;-)or old Fiats
 

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As long as there is a monarchy in Britain trade in the auto business will remain in foreign hands.

Tata is not hurting for cash. They have $70 billion on hand.

Their cars are ridiculous as compared to what we know but they work well in India.

Maybe Tata will soon own the whole world's auto business except for Japanese makers.
 
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