I agree with you there Stradale.
I also think that it would be a bit silly for Ferrari to make a more affordable model though. It could possibly reduce Ferrari's facade. I think that would offend current Ferrari owners, it is a product for the affluent after all!. But on the other hand it's almost like this debate:
Whether your BMW costs 250,000 (M5) or 50,000 (120i), it is still a BMW.
People arent going to say (unless of course, they are a BMW owner already - with an M5 of course) "John has a cheap BMW" they say "John has a BMW" Both have BMW - regardless of what model it is, it is a BMW.
Now, what would be the difference here...
Peter has a a 430, costing several hundreds of thousands of dollars. Then Mike comes along with his 100,000 dollars Ferrari - The . They are still Ferrari, no? When you say "i have a Ferrari" people dont care which one it is, they say "cool, take me for a drive"
Maybe Ferrari is not doing so well with its more expensive models, but look at the success of the 360, now look how many orders there are for the 430. I think the sheer volume of sales will make up for the lack of sales in their other products.
I do have a suggestion. Ferrari could have another 360/430esque car, V8... With a different concept. Something that would be around the price of the 430 - this would provide a choice between two models, rather than a few body configurations. Im not sure of the market trends, what people like and so on but it seems that there is a high demand for sleek design. Maybe it could be a car that is based loosely around the 430, but features a radical body shape.
Personally, i would like to see Ferrari building Boxer/TR cars again. They have the knowledge and expertise to successfully do so - they would also have the only flat 12/mid engine car on the market? Im not sure on that.
They certainly do have a competetive advantage here.
It is one of those mysteries... There are many outcomes possible.