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Changing trends of online shopping in Pakistan Commerce is nothing new in Pakistan but the change of action from commerce to e-commerce is new. It has been around for quite some time. However, it is still gaining attraction and significant growth in the market is expected in the coming time. As Pakistan’s internet usage increases, the trend of online shopping will also grow. Although a majority still prefers to shop the goods from the physical stores by going to markets and malls, but with more than two crore ninety lac internet users in Pakistan, this trend is changing at a reasonable speed. An increasingly larger number of businesses are switching from physical to online stores by registering a prominent online presence in the country as well as abroad. Customers, too, are getting used to the ease of ordering products with just a few clicks and so, it’s a growing audience and customer base.


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