ARIZONA - Scottsdale Ferrari's FCA Tech Session on the Ferrari Configurator tool
In the old days, conceiving of ordering a Ferrari consisted of looking at leather pieces, cloth swatches, and paint chips and coming up with a choice of which combination you wanted Ferrari to make your car from.
Today, there is the Ferrari Configurator at your local dealer. On a touch screen, select a car, try out some colors, see how it looks and then decide.
Scottsdale Ferrari invited the Desert Region FCA members to a Tech session where one aspect was introducing this to the members. VERY cool stuff! YouTube - Scottsdale, AZ Ferrari Car Configurator