I think that is the game plan ... but if STL is selling competing brands why service something you do NOT sell especially if it's not for profit.
The 458 tool at 50k - the profit on one car is well worth the tool - which there in lies the problem.
Jeff Ferrari is pumping out 10,000 cars - FNA may not act like it but they do need sales.
Why Chicago has two dealers and St Louis none is the conundrum but given those two in Chicago and the lawsuits that have been flying for years has a lot to do with STL receiving or not receiving a franchise.
Ferrari is not Disneyland - FNA better wake up and service their customers.
Ferrari initiated a 7 year warranty because they need long term relations - this FNA bs makes Ferrari look moronic to it's customers.
Sounds like the tools are leased vs owned by STL which is a whole nutter issue
Tools - Read the attachment from the FNA complaint in the New Jersey filing. A dealer/service operation has to buy the tools, inventory and assorted signage from FNA originally. If there is an end to the relationship there is a buy back mechanism that includes a depreciation calculation.
$50K for a 458, what will it be for an FF and the 599 replacement, what was it for the California? This can be serious money that is mandated to be spent even if it takes a while for there to be one car in the market.
FNA - I remember when Luca de Montezemelo was being quoted some years back about how Ferrari would never build more than 3,000 or 3,500 cars a year. Well, never sort of went by the wayside. The arrogance of FNA is astounding; dare I say "head up a*s"? Without any doubt they do understand and practice Machievellian tactics.
How many new Ferraris have come into St. Louis in the last 12 or so months? Randy has 2, Randy's partner got 1 or 2, Marty got the Cali, JP got the 458 and these are just the ones that come quickly to mind. Had some interesting conversations with Paul from EMM - a lot more local interest by the locals in exotics; a lot less of the area's negative sentiments of showing money and enjoying it.
The 2 dealers in Chicago have had their franchises for a long, long time. I suspect that they both sell enough cars to be viable. If FNA wanted to do anything it might be problematic of one versus another.
If this lawsuit gets to depositions then there might be some nice fireworks to watch. Do not forget that StLM has alleged RICO violations by FNA and the FNA response to this in their New Jersey filing was, in my opinion, obtuse. Too bad even if StLM prevails it won't likely get us a store or another service center appointment here.
Doug, on an individual basis maybe it would make sense for you to reach out to the 2 Chicago folks and tune them up to the need to develop a support plan for us here in the hinterlands.