I thnk Mike is just making general observations on the issue of options, with the overall message of not shooting yourself in the foot in terms of re-sale by going too crazy with wacky option combos.
As to the age-old question of who buys Ferraris and what their motivation is, I have no idea what the ratio of serious car guys-to-posrurs who need an automotive life-style accoutrement might be. Those of us on this site probably only know the car enthusiasts because that's who we associate with. Mike S and Gerald Roush probably see a much more statistically meaningful sample since they are smack in the middle of the buyer and seller pool.
those of you in the Mid-Atlantic might get a chuckle out of this article - scroll to the bottom of: http://www.bisnow.com/washington_dc_...ory.php?p=6443
Do any of you know any of these guys that were at this party?? I know a couple (clients) and they are certainly not car guys the way you and I think of such. But the "new" FoW appears to me to be marketing almost exclusively to the "lifestyle" type of buyer.
The likelihood of a new Ferrari owner being a wrench guy is becoming less and less as the years go by; this is not necessarily the fault of Ferrari marketing and the phenomena of Ferrari making tons of lira on licensing the prancing horse for lunchboxes and Barbie. The fact is that all the manufacturers have made it just about impossible to work on your cars anymore, unless you have a bunch of proprietary tools, including a $50,000 diagnostic computer. How many 18 year olds knew their way around a Holley 4-barrel in 1965 as compared to now? I am not into the "ricer" phenomen at all, but, in truth, I kind of admire these kids tuning their cars w/ their laptops - the mentaility is the same, only the tools have changed.
I think part of Mike and Gerald's lament is that, unlike a lot of other car comapies, racing history is absolutely at the center of what Ferrari stands for. I think appreciation of Ferrari history and appreciation of Ferrari's cars are are inseparable; the DNA of the cars and the philosphy behind the cars go back to the first car that wore a prancing horse (and ALFA!). I am definitely guilty of thinking less of a buyer who has no knowledge of, and no interest in, Ferrari's history and something about a 430/458/California's grandparents. what can be more Italian than famly??
full disclosure; Mike S. and Gerald R have been friends of ours for 30 and 20 years + or -, respectively