Join Date: Nov 2010
Location: Winter Park, Florida
Ferrari Life Posts: 470
Hmm Su Misura? Bespoke? Tailor Made
Funny thing about the suit- its the fit more important than the suit. I seriously doubt you can tell the difference on any suit at distance more than 5-10 feet if that. Most machine made suits today copy the stitching lining etc. Brands like Canali, Isaia, Ermenegildo Zegna and many others make OTR suits fully canvassed, well made, just not made for the individual person. Can you tell the difference? Funny my tailor always said, bad fitting suits- you notice the clothes, good fitting suit and you notice the man.
Ferraris are similar- some have bespoke Ferraris ( coincidence they named it tailor made? They could have said su misura), some order new fully spec'd exactly to their desire and then there are guys like me- waiting for depreciation and the one that ticks our boxes fail into our budget.
Doug is right- the business side of Ferrari will change, just like it changed from a Visionary's reality to a modern manufacturer under LDM and now a publicly held company to raise capital for FCA with different responsibility and constraints. It is sad but change was inevitable.
I seriously doubt that Ferrari's cost absis is their massive R & D spread over the production run- nice idea but not even close.
I have regretted often, but repented never. Is this a good thing? -Enzo Ferrari
2012 California Argento Nurburgring /Nero 2005 F430 Nero 6spd. 2009 Maserati GT-S F1