Ferrari only 9th most valuable brand in Italy - Ferrari Life
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post #1 of 3 Old 08-27-2014, 11:53 PM Thread Starter
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Ferrari only 9th most valuable brand in Italy

was surprised when I saw that chart. Even Fiat and some companies I didn't even heard about have a higher brand value. • Most valuable Italian brands 2014 | Statistic
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post #2 of 3 Old 08-28-2014, 07:36 AM
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not sure why you would be surprised by that. Ferrari is essentially a small, boutique car manufacturer. To give you an idea, GM produces more than 5x ferraris YEARLY output per DAY.

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post #3 of 3 Old 08-31-2014, 12:06 AM
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Just depends on how you measure it.

If you divide this "brand value" number, whatever it is (revenue?), by the number of employees, Ferrari will rise a lot in the ranking, perhaps even to number 1. For instance, Generali has almost 80,000 employees, Ferrari only 2,700.


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