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post #1 of 18 Old 07-14-2017, 09:05 PM Thread Starter
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post #2 of 18 Old 07-15-2017, 12:50 AM
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Boy is that thing ugly.
It looks like the head of an angry Praying Mantis

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post #3 of 18 Old 07-15-2017, 11:59 AM
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Does not look like an SUV, more like BMW's and Mercedes' tall coupes.

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post #4 of 18 Old 07-16-2017, 11:06 PM
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Like it or not (more not), I would be seeing these here in the roads of Tokyo soon then.

Very likely I would not be able to distinguish this from the rest of "exclusive" SUVs that are running around here already.

w/ smiles
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post #5 of 18 Old 07-17-2017, 05:49 AM
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The Sweater strikes again. The earth is trembling at San Cataldo Cemetery in Modena.

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post #6 of 18 Old 07-17-2017, 07:54 AM
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The Sweater strikes again. The earth is trembling at San Cataldo Cemetery in Modena.
Omnipresent and ubiquitous Sweater COO who seem to show any lack of passions for cars.

w/ smiles
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post #7 of 18 Old 07-17-2017, 08:32 AM
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Omnipresent and ubiquitous Sweater COO who seem to show any lack of passions for cars.

He's a shrewd bottom-line business guy. I would never think of him as a car guy.
And as we say; The proof is in the pudding...

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post #8 of 18 Old 07-17-2017, 09:40 AM
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He's a shrewd bottom-line business guy. I would never think of him as a car guy.
And as we say; The proof is in the pudding...
Bean counter, precisely the mentality that brought General Motors into the United States Bankruptcy Court. Though in fairness, he may have some sense of Ferrari's geist

Seth
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past: 330/365GTC speciale, F355b, 412GT, 400iA, 308GT4 2+2, 330GT 2+2, Porsche 356b Super 90, BMW 1800ti

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post #9 of 18 Old 07-17-2017, 12:48 PM
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Bean counter, precisely the mentality that brought General Motors into the United States Bankruptcy Court. Though in fairness, he may have some sense of Ferrari's geist
Seth, you may be right but he does not exude the geist.

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post #10 of 18 Old 07-18-2017, 03:30 AM
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A friend who live in Modena, told me last week, that the prototype of the Ferrari SUV is on testing ....
Mr. Pullover is a good economist but in the long time for me he will destroy brand .....

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post #11 of 18 Old 07-18-2017, 09:35 AM
 
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It is all about making money and raising the stock price. This move IS undermining the Ferrari brand. To use an English saying "Penny wise, pound foolish".

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post #12 of 18 Old 07-19-2017, 04:28 AM
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A friend who live in Modena, told me last week, that the prototype of the Ferrari SUV is on testing ....
Mr. Pullover is a good economist but in the long time for me he will destroy brand .....
If Gianni Agnelli were still alive Sweater would still be counting beans in Canada. What has surprised me most is that John Elkann, Agnelli's grandson and principal heir for those who may not know, has permitted this on-going debasement of FIAT's prize possession.

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post #13 of 18 Old 07-19-2017, 04:52 PM
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Different times, different values, maybe ?

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post #14 of 18 Old 07-20-2017, 12:36 AM
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Different times, different values, maybe ?
Jimmy,

I believe there are two major factors driving their decisions, neither of which they have much control over:

They're a publicly traded company now.
In this day and age, "shareholder value" drives everything.

And given today's car buying habits (at least in the US), that means that there are only two kinds of company:
Those that are building an SUV, and those that will.
If you're not in one of those two groups, you're headed for extinction.

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post #15 of 18 Old 07-20-2017, 12:28 PM
 
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I was listening to National Public Radio yesterday and they were discussing electric cars. The expert pointed out that though all the car companies know electric is the future currently the money maker is picup truck and SUVs. Ford sells more SUVs than cars to the public and the guess was that 90%, yes 90% of Ford profit comes from trucks/SUVs.

Ferrari is losing something that is very intangible and valuable. I would make a comparison with a stripper. Once the girl jumps the hurdle of taking off her cloths and dancing for money, selling her body for more money is a natural next step. So start with the SUV and then bring in a competitor to the BMW 3 series and Lexus?. Sad,sad..

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post #16 of 18 Old 07-20-2017, 02:30 PM
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I think we all would consider Porsche a sports car company.
Yet I believe it was recently reported that 67% of their sales are SUVs.

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post #17 of 18 Old 07-21-2017, 05:35 AM
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Jimmy,

I believe there are two major factors driving their decisions, neither of which they have much control over:

They're a publicly traded company now.
In this day and age, "shareholder value" drives everything.

And given today's car buying habits (at least in the US), that means that there are only two kinds of company:
Those that are building an SUV, and those that will.
If you're not in one of those two groups, you're headed for extinction.
Killer, I cannot disagree with your two factors. It is precisely there that the Sweater made the crucial mistake, spinning off Ferrari as an independent public Company. As a subsidiary of FIAT properly managed it was a veritable money machine for FIAT, retained its independence and much greater freedom of action and still cast on FIAT the glow of the Ferrari halo. Now, dissipation.

Seth
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past: 330/365GTC speciale, F355b, 412GT, 400iA, 308GT4 2+2, 330GT 2+2, Porsche 356b Super 90, BMW 1800ti

what do I know? I drive blue Ferraris
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post #18 of 18 Old 07-21-2017, 12:29 PM
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Do not claim to be an expert here, but...casually looking at the recent flow of things and from the standpoint of "images", it appears to me that Lamborghini (owned by Audi now, I believe) seems to be doing much better than Ferrari. At least that is how it appears here in Japan. Lambos seem to be retaining their exclusivity persona. Sales and new dealerships & services have grown considerably over the past years here.

w/ smiles
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