Join Date: Jan 2013
Location: Saratoga Springs NY
Ferrari Life Posts: 1,004
I believe there are two major factors driving their decisions, neither of which they have much control over:
They're a publicly traded company now.
In this day and age, "shareholder value" drives everything.
And given today's car buying habits (at least in the US), that means that there are only two kinds of company:
Those that are building an SUV, and those that will.
If you're not in one of those two groups, you're headed for extinction.
Killer, I cannot disagree with your two factors. It is precisely there that the Sweater made the crucial mistake, spinning off Ferrari as an independent public Company. As a subsidiary of FIAT properly managed it was a veritable money machine for FIAT, retained its independence and much greater freedom of action and still cast on FIAT the glow of the Ferrari halo. Now, dissipation.
575M F1, Maserati Spyder, Cadillac STS-V & CTS
past: 330/365GTC speciale, F355b, 412GT, 400iA, 308GT4 2+2, 330GT 2+2, Porsche 356b Super 90, BMW 1800ti
what do I know? I drive blue Ferraris