Fiat is wonderful
As a descendant from Fiat factory workers (and some still working there), I can honestly say I respect and like all Italians cars... from the lowly Fiat to the fearsome Ferrari.
They are so connected (esp: Fiat) to the Italian pre-war/and modern post-war national self-image that you can't help but love them all.
As for people saying "Lambo is nothing" etc.., I say that is wrong. It does have history, the History of Ferruccio Lamborghini and his legendary feud with a certain Signore Ferrari. In the sense of Italian history, both men are legends, they were the cavalieri, the 'captains of industry' and led quite exciting lifes for the era. If Lambo wasn't there for all these years, making exotic and powerful cars, Ferrari would have had lost alot of its magic to me... They are the two sides of the Italian character. One, the well-bred Stallion, with a proud and noble history. Always good to look at it and drive, never gaudy, but sometimes finicky. Almost something from the Renaissance or the era of the Savoy family and nobles... The other, a hot blooded Latin bull, always saying "hey look at me!", loud, mean, erotic and from another world... The Italy of 'Toto' Riina...
The well-bred Stallion of Maranello facing off against the raging Bull from Sant Agata is an automotive legacy that is great and only helped these companies turn out the cars that we love today.
bahh I'm just a history nerd who happens to like cars aswell!