Join Date: Aug 2008
Location: South Africa
Ferrari Life Posts: 1,291
Ferrari To Launch New Model Every Year
Ferrari’s future plans detailed during yesterday’s Fiat Chrysler Automobiles five-year strategy announcement were a bit more subdued than those of its sister brands, but we did get confirmation of a few important details. First and foremost, Ferrari has promised to launch at least one new model every year, but will be keeping sales capped at 7,000 units per year worldwide despite estimating it could easily sell upwards of 10,000 units annually.
Each of the cars (not including special series models like the LaFerrari, which tend to come once every decade) will have a lifespan of about eight years, but will undergo a significant update or “modificato” as Ferrari describes it. We’ve already seen this with the transition of the California to the latest California T. The next model due is likely to be the updated 458 Italia.
Ferrari has also confirmed it will be sticking with V-8 and V-12 engines for the foreseeable future, meaning the updated 458 won’t be downsizing to a V-6 as has been speculated. However, we’re likely to see more turbocharged models launched, and eventually more hybrids although the latter will depend on future improvements in battery technology. At present hybrids don’t make sense for Ferrari financially outside of special series models like the LaFerrari, Special Projects one-off cars and XX experimental models.
You may be wondering how Ferrari intends to grow its business and support its racing program if sales are capped at 7,000 units annually. The automaker has confirmed it will continue to launch special series models as well as grow its personalization program and brand licensing operations. You may recall that earlier this year Ferrari announced that a second Ferrari-branded theme park would be opened in Spain to join the original in Abu Dhabi.
Ferrari also said it sees the wealth of high net worth individuals at record levels, and that its own value is estimated to be between $4.6 billion and $7.5 billion.
However, the automaker ended its presentation with the statement: “Ferrari is not for sale”.