New Ferrari Club - Loyal owners get 1st choice on limited edition models - Ferrari Life
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post #1 of 38 Old 11-21-2011, 09:07 PM Thread Starter
 
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New Ferrari Club - Loyal owners get 1st choice on limited edition models

MARANELLO, Italy – Ferrari plans to create a collector's club to give loyal customers a better chance of owning one of the company's limited edition cars.

The club will be open only to people who possess at least five Ferraris. The Italian supercar brand says there are about 300 collectors worldwide who own five or more Prancing Horse models.

"I don't want our faithful collectors to miss the opportunity to buy one of our special series," Ferrari CEO Luca Cordero di Montezemolo said in an interview with Automotive News Europe.


Montezemolo is considering giving club members first refusal on special-series Ferrari cars.

The idea for the club comes after the Ferrari SA APERTA, a roadster version of the 599 GTB coupe, caused discord between the carmaker and some Ferrari owners who were unable to buy the model because production was limited to just 80 units.

Unveiled during a customer-only event in August 2010 at the Pebble Beach Concourse d 'Elegance, the SA APERTA sold for 400,000 euros (about $545,000) in Italy.

Production was limited to 80 units because it was dedicated to the 80th anniversary of the Italian design house Pininfarina, which has styled almost all production Ferrari models since 1951.

The collector’s club would be more exclusive than the existing owner’s clubs. The Ferrari owner’s clubs are made up of about 13,000 members in more than 30 nations. The owner's club members are very active at events such as track days, concourses d’elegance, gala dinners and charity events.

Ferrari Cavalcade

To offer Ferrari owners a better understanding of the cars they drive and the country that builds them, Montezemolo is planning an annual driving and sightseeing event.

The "Ferrari Cavalcade" will take place in a different region of Italy every year, starting next spring. It will be open to 120 Ferrari owners from all over the world, with a limited number of places assigned to the different markets.

Owners will drive their Ferrari car for about 150km a day, mainly using secondary public roads, and also on tracks including Ferrari's Fiorano test track at the company's headquarters in Maranello and Ferrari's race track of il Mugello, near Florence.


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post #2 of 38 Old 11-21-2011, 09:35 PM Thread Starter
 
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This new club is different to the other new club that I read about in last month's Official Ferrari Magazine (issue 13).

That club is called the ''Ferrari Clubhouse'' and is open to all Ferrari owners that would like to join. Amongst offers of being a member are having dinner at the team's motor home at the Grand Prix, or following GT teams to races like Le Man 24hours & 12hour of Sebring, or the Ferrari Challenge and hanging around the paddock and talking to the technicians etc.

Members also take advantage of events taking place at Maranello, including Factory visits for you and your family and meetings with design engineers. You can also take to the Fiorano track in your own Ferrari with tuition from pro drivers. There is even a Ferrari Campus for youngsters between the age of 16 and 22 for a Masters in Business course held every summer with specialists from the company as teachers and tutors.

The club also includes one getting a Ferrari Credit Card that is made of a precious metal and treated with rhodium, from the same nanotechnology that is used in the valves in an F1 engine. The credit card is part of the MasterCard network.

In the article it's stated that the Clubhouse was only available in Italy at the moment but will expand to the US, Germany and the UK in the autumn and to other countries afterwards.
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post #3 of 38 Old 11-21-2011, 10:29 PM
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MARANELLO, Italy – Ferrari plans to create a collector's club to give loyal customers a better chance of owning one of the company's limited edition cars.


The club will be open only to people who possess at least five Ferraris. The Italian supercar brand says there are about 300 collectors worldwide who own five or more Prancing Horse models.

"I don't want our faithful collectors to miss the opportunity to buy one of our special series," Ferrari CEO Luca Cordero di Montezemolo said in an interview with Automotive News Europe.

Montezemolo is considering giving club members first refusal on special-series Ferrari cars.

The idea for the club comes after the Ferrari SA APERTA, a roadster version of the 599 GTB coupe, caused discord between the carmaker and some Ferrari owners who were unable to buy the model because production was limited to just 80 units.

Unveiled during a customer-only event in August 2010 at the Pebble Beach Concourse d 'Elegance, the SA APERTA sold for 400,000 euros (about $545,000) in Italy.

Production was limited to 80 units because it was dedicated to the 80th anniversary of the Italian design house Pininfarina, which has styled almost all production Ferrari models since 1951.

The collector’s club would be more exclusive than the existing owner’s clubs. The Ferrari owner’s clubs are made up of about 13,000 members in more than 30 nations. The owner's club members are very active at events such as track days, concourses d’elegance, gala dinners and charity events.
I really don't see how this is any different from the current situation. Dealers give owners how are there best clients (ie those with the most # of Ferraris and who have been regular purchasers) 1st crack at the limited edition models.
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post #4 of 38 Old 11-22-2011, 12:26 AM
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Funny - if Vitalone doesn't take over my BB before the 458 arrives then I will own 5 Ferraris. Nonetheless I don't think I will have first refusal on anything and certainly Luca doesn't have my type of profile in mind with this club. I think this club-within-a-club is a silly thing that goes against the spirit of Ferrari ownership. I love the Dutch Ferrari Club, great people there and I like mingling with all the various enthousiasts, whether they own 308s or SWBs, and I am sure Ferrari clubs in other countries are the same. I have always felt proud that Ferrari owners (mostly) don't discriminate - if you own a 308 you are welcome in the Ferrari Club as a fully fledged member and you are taken seriously.


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post #5 of 38 Old 11-22-2011, 12:48 AM Thread Starter
 
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I really don't see how this is any different from the current situation. Dealers give owners how are there best clients (ie those with the most # of Ferraris and who have been regular purchasers) 1st crack at the limited edition models.
+1 That's what I always thought. By creating a Club, it's probably just to make it more official and not to have another situation like the Aperta story.

With saying that there are 300 collectors worldwide that qualify for this club, what will they do if they make a limited edition car to only 80 units (use the Aperta for example) but now all 300 collectors or lets say half of that even, want the car, how does Ferrari decide who gets the car and who doesn't, if they are all improtant customers to Ferrari? Or will we not see such low numbers when it comes to limited edition Ferrari's. Will they just make however many cars are wanted with 300 being the max?

This wouldn't be a problem in the case of the 599GTO with 599 of them been made.

Then again, to anwser my own question, I suppose it's not to say that all 300 customers would all take the car (depending on what it is) but I'm sure more than 80 would like a limited edition Ferrari to add to their stable on the one hand. On the other hand, how many customers out of the 300 are collectors of older classic models who don't want a modern 21st century Ferrari.
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post #6 of 38 Old 11-22-2011, 01:02 AM
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Thinking about it - I think Luca just wants to make it easier for people to understand they don't qualify. Lots of people feel very important and don't understand there are more loyal, longer standing, richer customers out there.

If you've bought the latest 599GTO, 430 Scud and 458 Italia, that doesn't mean you qualify for the new Enzo successor. That is hard to understand for some people.

With the club, you can more easily show that there are indeed others who qualify more than you do.

Of course, what will happen is that now some people will buy that 5th Ferrari to qualify for the club, turning the 300 collectors into 600 collectors and you will have the same problem as you had before....


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post #7 of 38 Old 11-22-2011, 01:06 AM Thread Starter
 
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Funny - if Vitalone doesn't take over my BB before the 458 arrives then I will own 5 Ferraris. Nonetheless I don't think I will have first refusal on anything and certainly Luca doesn't have my type of profile in mind with this club. I think this club-within-a-club is a silly thing that goes against the spirit of Ferrari ownership. I love the Dutch Ferrari Club, great people there and I like mingling with all the various enthousiasts, whether they own 308s or SWBs, and I am sure Ferrari clubs in other countries are the same. I have always felt proud that Ferrari owners (mostly) don't discriminate - if you own a 308 you are welcome in the Ferrari Club as a fully fledged member and you are taken seriously.


Onno
I do agree with you Onno.

As far as I'm aware, the South African owners club - SEFAC which is one of the oldest owners clubs in the world and has been going since 1967, welcomes every owner from a Mondial to an Enzo and even older and obviously newer As long as you own a Ferrari (no matter if it's 1 or 21), you can be part of the club and are always invited to events and track days etc. and get the same benefits as every other member.
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post #8 of 38 Old 11-22-2011, 04:42 AM
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I really don't see how this is any different from the current situation.
Boxer, you must have missed the part where they give you a real nifty sticker for your windshield...

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post #9 of 38 Old 11-22-2011, 04:50 AM
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Any club without Al and Ed would be boring as hell.

Nothing says exclusive like The Chimps!

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post #10 of 38 Old 11-22-2011, 12:33 PM
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Boxer, you must have missed the part where they give you a real nifty sticker for your windshield...
Andrew should do FerrariLife windshield stickers!
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post #11 of 38 Old 11-22-2011, 12:51 PM
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I really don't see how this is any different from the current situation. Dealers give owners how are there best clients (ie those with the most # of Ferraris and who have been regular purchasers) 1st crack at the limited edition models.


It takes that discretion from the dealers and gives it to the factory. In the past for special low production cars dealers had to submit names to Ferrari for them to select from. No more.
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post #12 of 38 Old 11-22-2011, 01:01 PM
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+1 That's what I always thought. By creating a Club, it's probably just to make it more official and not to have another situation like the Aperta story.

With saying that there are 300 collectors worldwide that qualify for this club, what will they do if they make a limited edition car to only 80 units (use the Aperta for example) but now all 300 collectors or lets say half of that even, want the car, how does Ferrari decide who gets the car and who doesn't, if they are all improtant customers to Ferrari? Or will we not see such low numbers when it comes to limited edition Ferrari's. Will they just make however many cars are wanted with 300 being the max?


Adjusting the price can winnow out the lower 220. Ferrari enjoys that power. Now they can have the top clients world wide sucking up to them directly instead of having a middle man in the form of a dealer.

When the F40 was announced and dealers world wide were taking orders ( some might call it selling positions) sometimes for several times the actual MSRP of the car Ferrari became very jealous of the profit the dealers made because the factory so seriously misjudged the demand. Ever since they have been trying various methods to prevent it from happening again. I think this is just the latest step.

Some aspects of the Classiche department and the rules for the Vintage Challenge races and rules for their sponsored auctions play into it as well.
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post #13 of 38 Old 11-22-2011, 01:04 PM
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Any club without Al and Ed would be boring as hell.

Nothing says exclusive like The Chimps!
LOL

The 1% Club, insanely fun
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post #14 of 38 Old 11-22-2011, 01:05 PM
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Andrew should do FerrariLife windshield stickers!
+1 agree
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post #15 of 38 Old 11-22-2011, 01:39 PM
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I venture to guess there are more than 300 who own at least 5 Ferraris, but this club ensures that these special editions go to the most serious of Ferrari owners.

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post #16 of 38 Old 11-22-2011, 01:59 PM
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Andrew should do FerrariLife windshield stickers!
Biggest rumor (second only to Wetpet's claim regarding the size of Demi's new "lawn") is that he already has....

No one knows how to get one.

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post #17 of 38 Old 11-22-2011, 02:05 PM
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I have some Ferrari Life stickers from Andrew -- just not the white full windshield type we all desire
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post #18 of 38 Old 11-22-2011, 03:19 PM
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+1 agree
Biggest issue with stickers is my inability to find a post office. Last time I mailed something was a Netflix DVD and they were nice enough to provide an envelope so I didn't have to think, just dropped it into my mailbox.

I have some 4x3 stickers of just the logo that I've sent to a few people. Not sure if that is what people are looking for.
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post #19 of 38 Old 11-22-2011, 03:20 PM
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I have some Ferrari Life stickers from Andrew -- just not the white full windshield type we all desire
Would you actually put a full windshield sticker across the top? If so, let me look into it.
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post #20 of 38 Old 11-22-2011, 03:50 PM
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I have some 4x3 stickers of just the logo that I've sent to a few people. Not sure if that is what people are looking for.
PM sent

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