I got into Ferrari not too long ago, I was always a Lamborghini first fan (not a fan boy but a firm favourite). I liked the Gallardo when it came out in 2004 and that was my real first sports car I liked. I never really liked the Ferrari 360, 430 and 550/575 until much later on.
I remember watching Mission Impossible 3 back in the Cinema and they blew up them Lambos, that wasn't cool
It wasn't until I saw a grigio silverstone F430 pass me in a village last summer (2010, we never see exotics there) that I liked Ferrari more than a Lamborghini.
And then a few weeks later I was in Cape Town, saw 2 458's on the road and 1 in the dealership and that became my favourite car ever.
And the 458 fuelled my love for not just that car but for the brand. I started to like all the cars I never liked (like the 599) and now like most previous and current models (FF meh :\).
I think just seeing that massive prancing horse on the rear does it for me. And the F430 which I hated early in my youth now I love, it's very weird.
I was in a Taxi in Istanbul and it was at night, everything dark and all the sudden I hear a massive rumble, like earthquake (literally lol) and see the 430 stop beside the taxi. Becasue it was at night all I could see was it 4 taillights (the car was black)... and the acceleration was like music to me. That's when Black became my favourite Ferrari.