Join Date: Oct 2007
Ferrari Life Posts: 3,996
There may be some shortterm economic arguments to do so. On the other hand Ferrari would destroy its excellent, stand alone brand name in the world of marketing. If one senses how long it takes to create a brand name over time, I would not want to risk that name to become "shaded on certain edges". If you look at other products like Louis Vuitton, Hermes, Rolex, Cartier etc. and what price force they are able to apply on their products, then Ferrari should rather consider to decrease production. But its up to the stockholders to decide.