Join Date: May 2010
Ferrari Life Posts: 3,338
Putting 2 and 2 together...
From the NY Times article:
"Some of the more exotic Ferrari store goods on display at the auto show included... a Colnago-Ferrari carbon-fiber bicycle for a cool €12,500.
Mr. Montezemolo said Ferrari started the licensing business “not for economic reasons, but just to protect the brand.”
By licensing, for example, Ferrari logo T-shirts, he said, he could ensure that when unauthorized knock-offs appeared, “then I don’t have to send my lawyer, the T-shirt maker will send his lawyer.”
I didn't know counterfeit Ferrari bicycles were so rampant(e)....