Join Date: Aug 2006
Location: Boulder Colorado
Ferrari Life Posts: 107
Damn, I was just starting to relax and enjoy it here....
I don't know what to say.... other than thank you Andrew and all. I promise I will only do this once and I will find a way to pay for that. This is the most misunderstood little nothing company and it needs an explanation...once.
We (Niki, Kris and myself) decided it was time to make a difference in how things were done. We have had a good number of requests on areas to focus on from folks after the site went up and one thing leads to the next.
An example, in the case of the coolant hoses...we no more finished that design and the fuel hose issue came about...same engineers, new design. They knew what it took to fix it but had never designed the procedure because no one ever asked for "the perfect hose" before we did with the coolant type. It doesn't take any guess work to figure out how the engineers felt about doing a design where cost was no issue, they are just as sick of doing cheap junk as we are getting it. I told them to build the perfect hose with no pre-planned failure age and we will see what the final cost is and deal with that problem later. Only one or two sets of hands between manufacture and the car owner and slim margins made it possible.... expensive but nothing like it has ever been made before. The fuel hose led to "can we use the same proprietary liner material and mold it" for all of the in-tank fuel system parts that are dissolving....took a little while but the engineers figured it out.
I can cut the costs by a solid 1/3 if I have it made out of country but...Its either made in the USA or I am not doing it. I decided to take a far smaller margin and longer payback and make a stand on something else I believe in. Since that day I have received 4 letters from hands on manufacturing workers that were hired back after lay off's due to these projects. They were told of my insistence of where its made...lets just say I was assured I had quite a number of folks that took the quality of these projects very personally.
Right or wrong, we are doing it because I think its an idea that has come of time. Scares me to death to extend myself this far right now as this is all out of pocket, damn expensive to start and took me away from working full time in the shop for a long while. All proceeds are wrapped back into development of the next part we are making. I decided when we opened this company it didn't have to be just our products we represent. I want to showcase the little guys doing exceptional work that are making a difference in this industry. Robbie with his StickyNoMore, Birdman with his fuse boxes, Goth,...these guys are EXACTLY that. Its all of these Grassroots efforts that will change this market, and the marque for that matter, for the good. A company looking for big profit, they wouldn't even consider something like this. I dont want to be involved in their business's and want no cut of their profits, I want to showcase those products in yet another venue other than their own and say "THIS is worth your time to look at". Regardless of what one wants to believe, they do not make enough money off their products to pay for advertising them. I would bet money they are just hoping to make a payback on initial investment just like me. Together in one place maybe we can get all of these little efforts noticed, a place where 'exceptional' quality is required to even be considered.
A ridiculous and absurd business plan it is, but in this economy I feel its time to pull together and make a difference. If the concept sticks and finds a nitch in the market...in better times we might make a profit, one never knows.
Last edited by davehelms; 12-02-2009 at 03:55 AM.