Visit to Modena to collect new toy - Ferrari Life
 
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post #1 of 19 Old 09-14-2015, 10:09 AM Thread Starter
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Visit to Modena to collect new toy

Following on from my thread asking for restaurant recommendations, we (my wife Naomi, my daughter Isobelle and I) duly arrived here in Modena on Thursday evening, escorted by Mark Tregenna from Carrs in Exeter, from whom I ordered the car and who arranged the trip. He kindly took us to an excellent restaurant for dinner called La Ripeta Seccha , where the tables are interspersed with Ferarri and Maserati engines and the odd Moto-Guzzi (for photos, see previous thread http://www.ferrarilife.com/forums/dr...tml#post658129 and scroll to about half way up the page).

Friday morning and we were ready for the main event! We arrived at the factory to be greeted by a smiling Maurizio Bruno who made us feel very welcome, and could not have been more charming. His enthusiasm was incredible: he really made us feel that he was enjoying it as much as we were. He is an old hand at Maserati, having worked for them for many years in two stints, having briefly jumped ship to Ferrari, but then returning to his first love.

Maurizio then handed us over to Julia, who gave us our tour, starting with a history of Maserati, standing around a wonderful display of 1/43 models of Maseratis from 1914 to the present range. She then took us on a tour of the factory, going all along the production lines, through the various finishing stations and the inspection and testing areas, around an hour and a half in all. She was incredibly knowledgeable and very charming - made us feel like real VIPs.

Among all the things I learned, two things struck me as particularly interesting: all parts of the assembly process are undertaken by hand except one - they have a robot which glues in the windscreen; and the post assembly inspection and testing routine is surprisingly thorough.

And all the time we were followed around by a professional photographer: they are going to send us an album of our visit and a CD with hundreds of photos!

Then it was back to the showroom for the grand unveiling. Naomi and Isobelle each took one front corner of the cover and gradually pulled it back to reveal our car - lots of drama! - and then foaming glasses of prosecco all round as we were at last able to see what we had bought. More photos.

Then Maurizio drove the car out of the showroom and parked it in the blazing sun on the forecourt in front of the factory, where the dark blue coachwork positively glowed. More photos.

Then Mark took us off to lunch in the centre of Modena at Caffe Concerto - highly recommended, both for its table and position, looking across the piazza to the 1100 year old Duomo.

Then back to the factory and at last we got to drive our car on its maiden journey - all of about half a mile to the Museo Enzo Ferrari, about which more in the next chapter of the story.

In the meantime, here are some photos, as promised. Hopefully self-explanatory and in a sensible order:
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Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
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post #2 of 19 Old 09-14-2015, 10:45 AM Thread Starter
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More photos (well, you did ask!) from the Maserati factory / showroom (although not a full dealership as such, you can order your car here is you really want to) in no particular order:
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Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
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post #3 of 19 Old 09-14-2015, 01:21 PM
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Hi John,
thanks for sharing with us your great moments.....
Nice pictures...and your GT is wonderful!!!

Fabio

PRESENT: 575 F1 HGTC ROSSO CORSA 2004' - MB CLS 350 CGI 2007'
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post #4 of 19 Old 09-15-2015, 02:41 AM
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Thanks for the story John.
What an experience that must be
Congratulations !!!

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post #5 of 19 Old 09-15-2015, 07:28 AM
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Very cool! My GranTurismo will be delivered Sunday.

Can't wait!
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post #6 of 19 Old 09-15-2015, 09:36 AM
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Quote:
Originally Posted by Bluebottle View Post
Following on from my thread asking for restaurant recommendations, we (my wife Naomi, my daughter Isobelle and I) duly arrived here in Modena on Thursday evening........Friday morning and we were ready for the main event! We arrived at the factory to be greeted by a smiling Maurizio Bruno..........Maurizio then handed us over to Julia, who.......was incredibly knowledgeable and very charming - made us feel like real VIPs..............more in the next chapter of the story...............
Now you've gone and done it, John. Due to the order of the photos, my first thought was how in the name of heaven is he going to get home in the MC12 Stradale with Naomi and Isobelle? Then, ok, it will be an uncomfortable drive back for daughter but what the heck.

Great trip, great post for which many thanks.

BTW what does Maserati call that very beautiful blu scuro?

Seth
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what do I know? I drive blue Ferraris

Last edited by intrepid; 09-15-2015 at 09:42 AM. Reason: shorten the quoted text
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post #7 of 19 Old 09-15-2015, 11:18 AM
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That's great - perfect choice all around!

Enjoy.
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post #8 of 19 Old 09-15-2015, 02:07 PM Thread Starter
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Thankyou all for your kind comments. It really was worth coming out here. The day at the factory was truly magical and it was great to be able to make it a family event.

Seth, the colour of mine is Blu Oceano. Not sure what the colour of the MC12 is called.

LC, Sunday will be along soon - then we can found a Ferrari Life Maserati Graturismo section!

Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
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post #9 of 19 Old 09-15-2015, 02:39 PM
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That colour blue is just stunning, John!
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post #10 of 19 Old 09-16-2015, 02:45 AM Thread Starter
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Originally Posted by 360 Modena View Post
That colour blue is just stunning, John!
Thanks, Al. Yes, I am very, very pleased with it. Naomi thinks the interior is a bit orange (!), but I like it. There were some interesting colour combos going along the assembly line*, e.g. a yellow Grancabrio, with the same colour interior as my car, but all the black bits were bright red! Sounds awful and it would not have been my choice, but it did actually look better than it sounds, rather stylish in its own way(!), and I have great admiration for the courage of the owner!

*No photos allowed inside the assembly area, but Maserati's snapper was following us around all the time, so when I get his photos, I may be able to post some of the assembly lines if anyone is interested(?).

Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
Website: http://bluebottleonline.com/
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post #11 of 19 Old 09-16-2015, 03:12 AM Thread Starter
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La nostra visita a Modena, il capitolo 2.

At the end of chapter one, we were embarking on the shortest FLED on record, between the Maserati factory and the Museo Enzo Ferrari, all of about half a mile!

The omens were good when we pulled up in the car park next to a bright yellow F12, but nothing could have prepared us for the Museo itself – absolutely fabulous!!

If you have visited, please feel free to ignore this post, and if you have not, then you really must see it for yourself, but in the meantime here is a taster.

There are two main areas – cars and engines, the former in a stunning new purpose-built structure and the other in Alfredo (father of Enzo) Ferrari’s workshop.

The collection on display is very interesting, for a number of reasons. First, while the quality is high, the quantity is not overwhelming, as in some museums.

Second, although there are some truly amazing cars on show, there are also some more ordinary ones (if any Ferrari can be described as “ordinary”!), so there is a nice balance between the rare and expensive (500 Superfast, 512M, etc.) and the accessible (456, 348).

Third, the arrangement allows one to view most exhibits right close up (no barriers) and, in the new building, from almost every angle, including above: the floor is on a gentle slope, while the exhibits are on level platforms, so one can view from slightly below to slightly above, and there is also a gallery from which one can look down on them.

There are also some excellent audio-visual presentations which take place every half hour or so - we saw one on the history of Ferrari and another on the lives of Enzo Ferrari and Luciano Pavarotti (another of Modena’s favourite sons) – and showcases of artefacts around the edge of the building.

While the collection in the new building is all about the cars, that in the old building majors on engines, although there are also several wonderful cars in there, too and one boat – the Arno XI hydroplane.

Back to the new building, and you will find a well-stocked shop (my wife asked me if there was anything I would like her to buy me as a memento of our visit, but when I replied “yes, the Nardi steering wheel”, she baulked at the 3,300 euro price, so I settled for two lovey books on early Modenese cars!) and a good café.

Ferrari OC membership gets you a 20% discount on entry and goods in the shop, so take your membership card with you.

And if you have a dog with you, they even have Barchetta-style kennels for Fido to rest his weary paws during your visit.

Jimmy, if you are reading this, you would feel instantly at home here: on display were a yellow 275 GTB, red 288 GTO and a 575 Superamerica (sadly red, not black!).

My choice of “the car you would most like to take home with you”? The 500 Superfast: when I was awakening to the existence of serious motorcars, around 8 or 9 years old, the Superfast was the epitome of the glamorous, exotic sporting car – twice as expensive as a Rolls-Royce, it was impossibly fast and unattainable, the car of which my dreams were made (until the Miura arrived a year or two later, but that is another story, and probably sacrilege on this forum!).

Here is a random selection of photos from the main collection (engine collection to follow).
Attached Images
                                                         

Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
Website: http://bluebottleonline.com/

Last edited by Bluebottle; 09-16-2015 at 05:11 AM.
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post #12 of 19 Old 09-16-2015, 05:24 AM Thread Starter
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Here are more photos - from Alfredo's workshop (engine collection).

Unfortunately, my battery ran out at this point, so I don't actually have any engine photos - sorry!
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Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
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post #13 of 19 Old 09-16-2015, 06:10 AM
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Are you kidding me? The kennels are very cool, as is the hydroplane. I used to race them in my youth, when I thought I was invincible.
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post #14 of 19 Old 09-16-2015, 01:56 PM
 
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Thanks for posting. It sounds like it was a perfect moment. Excellent.

I will be in Maranello for one day on Sept 28 (factory tour at 10:00 AM), and your write-up is very helpful to get a sense of what to expect. I am still making my list of what to do while there. One day is a pitifully short time. (And, sigh, unlike you, I gain no new cars!)

I have a 308 and Oct 2 is the 40th anniversary of world unveiling of the 308 GTB at the Paris Auto show. I am hoping they have some special 308 tributes planned. Did you notice anything?

1983 308 GTS Quattrovalvole
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post #15 of 19 Old 09-16-2015, 05:14 PM
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Brian,

There have been quite a few write-ups of factory tours.
I did one last year.
You should be able to search for them and get a pretty good idea of what you'll experience.
Have fun, it's a great show!

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post #16 of 19 Old 09-16-2015, 11:15 PM
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Congrats on the new drive, John, she is stunning! I hope Naomi is feeling better again. You guys missed an awesome concert (I thought I'd rub it in.... )


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post #17 of 19 Old 09-17-2015, 09:22 AM Thread Starter
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Congrats on the new drive, John, she is stunning! I hope Naomi is feeling better again. You guys missed an awesome concert (I thought I'd rub it in.... )


Onno
If her propensity to shop is anything by which to judge, then yes, fully recovered, thankyou.

Once again, profuse apologies for having to cry off at the last minute. I am glad the concert was a good one. Unfortunately, our route home takes us up the coast to LaSpezia and Genoa, so a diversion via Mugello is not a practical proposition, I am afraid. There will be another time, I am sure - if not, we shall have to make one.

Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
Website: http://bluebottleonline.com/
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post #18 of 19 Old 09-18-2015, 10:59 PM
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No worries, John. Safe trip home. We're offto see the other FerrariLifers today in Germany.


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post #19 of 19 Old 09-18-2015, 11:22 PM Thread Starter
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All good so far. Now in France. UK on Sunday.

Best wishes, John
Ferrari: 550 Maranello S/N 110995, Dino 246 GT S/N 6934
Other: 1990 Bentley Turbo R, 1989 Porsche 911 C2, 2004 Mercedes 500CLK, 2011 Mercedes E350 CDI, 1972 VW T2 Camper, 2014 Fiat 500C, 1963 Jaguar E-type 3.8 FHC, 2015 Maserati Granturismo Sport
Website: http://bluebottleonline.com/
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