[QUOTE=Will the cross-sharing matter to the mass-market and emerging markets like the ME, Russia, and China? I believe that's doubtful, and the brand will sell irrespective of original components.
I think the problem will be that the brand will NOT sell irrespective of original components, because the handlling will be not up to Maserati standards, but will be the one of the Chrysler 300, in Europe rebadged as Lancia Thema, which is a sort of armored car (I am starting to see the ghost of De Tomaso and his Biturbo here...).
For sure a true Maseratista will not buy this 'hybrid', in the same way Lancisti and Alfisti didn't buy (and will not buy) the many 'bastardizations' produced by Marchionne's FIAT.
I would leave this new Quattroporte to the dealer and buy a Maserati 3500 GT Touring Superleggera with Borrani wheels !
Marchionne announced a change of strategy for the FIAT Group, which will continue to produce economy cars with the Fiat brand, rebadge Chrysler cars with Lancia (ie. Lancia is dead) and will 'reinforce' the Alfa Romeo and Maserati brands to challenge the German brands in the premium segment of the market...using Chrysler technology !!!
This is an announced suicide. It is like to say that Ferrari will be 'reinforced' using Corvette technology. Thanks, but no thanks ! Better to see those brands, which made the history of the automobile, dead than to see them slowly destroyed by mediocre products.
The fate of Lancia is there to show what will happen to Alfa Romeo and Maserati if Marchionne will not be stopped or those brands sold to the Germans (not a thing I would like, but better than this).