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In the old days, conceiving of ordering a Ferrari consisted of looking at leather pieces, cloth swatches, and paint chips and coming up with a choice of which combination you wanted Ferrari to make your car from.

Today, there is the Ferrari Configurator at your local dealer. On a touch screen, select a car, try out some colors, see how it looks and then decide.

Scottsdale Ferrari invited the Desert Region FCA members to a Tech session where one aspect was introducing this to the members. VERY cool stuff!

YouTube - Scottsdale, AZ Ferrari Car Configurator