[Mike430]

Ferrari’s first victory in Formula One came on July 14 1951, when Frolian Gonzalez piloted the Ferrari 375 F1 car to victory at the British Grand Prix at Silverstone that year. 60 years later, Fernando Alonso won at the same race in 2011, and Ferrari is celebrating the event with the “60 Years of Victories in Formula 1” (60F1) package for the 599 GTB Fiorano equipped with the HGTE handling package.

Customers who order the special edition 599 GTB will be able to choose from a list of exterior and interior modifications that are part of Ferrari’s Tailor-Made program, which was launched in Maranello by Ferrari CEO Luca di Montezemolo and creative consultant for the Tailor-Made program, Lapo Elkan.

The 599 GTB 60F1 limited edition car is available in three unique shades. The first is called the 375 F1, which is the same darker red colour used by the team for its first F1 cars. The second is the Ferrari 150o Italia, inspired by this year’s F1 car with white strips on the front bumper, mudguards, A-posts and buttresses, and the colours of the Italian flag painted on the rear. The third model is the 150o Italia 2, which is almost identical to the previous scheme but without most of the white-painted parts. All three versions get the Scuderia Ferrari shield on the front wheel arches painted as in the competition cars, 20-inch diamond-finish forged alloy wheels and a satin-finish aluminum fuel cap.

The interior receives Alcantara upholstery, with seats made by either Sabelt for the European version, or Recaro for the North American version. Superfabric material is also applied in areas that come in greatest contact with the driver’s body, and the Scuderia Shield is also stitched on the headrests and red and blue four-point safety belts

The 599’s dashboard is trimmed in a new light and durable material named Alutex that is made from metallic fibres and fiberglass, and has a matte finish to prevent glare. Finally, a special silver plaque on the dashboard commemorates the 60 years of Scuderia Ferrari wins in Formula 1 and features the signatures of both Froilan Gonzalez and Fernando Alonso.

[RossoVeloce]

Well, there's the "Alonso".

[212Export]

Stretching all marketing ideas to the limit.....!

[Killer58]

I a weird way, I like it.

[tazandjan]

They are also available without the light colored (aluminum?) bits, too, and look a little less garish that way.

[Boxer]

Originally Posted by 212Export

Stretching all marketing ideas to the limit.....!

Agreed.

[Granucci]

Can't wait for the limited 61 year edition, then the 62, then the............ N+x year edition.

As above, I do kind of like it, but who is going to decorate the next one: Gaga?